From December 17th to 19th, 2020, Lovol Arbos Group held its annual distributors’ meeting in Weifang. The event, themed “Product Driven, Service Change, Customer Upgrade, Win – win Cooperation”, gathered key figures from the agricultural machinery industry, including distributors, service providers, and representatives of agricultural machinery cooperatives.
Wang Guimin, the Chairman and General Manager of Lovol Heavy Industries, delivered a keynote speech. He analyzed the development status and future trends of China’s modern agriculture, outlined requirements for the future transformation and capacity building of Lovol Arbos’ distribution system, and set the marketing theme and targets for 2020. Emphasizing a “customer – centric” approach, he committed to pushing the quality strategy and offering high – quality products and services.
Li Jinliang, the Deputy General Manager of Lovol Heavy Industry and General Manager of Lovol Arbos Agricultural Equipment, presented an operating report. He reviewed the 2019 operations and proposed a five – year business strategy, clarifying the 2020 goals and highlighting the company’s strategic and service advantages, which boosted the confidence of business staff and dealers.
Song Shengzhong and Sun Bo, from Lovol Arbos Agricultural Equipment Marketing Company, made marketing and service reports respectively. They reviewed the 2019 performance and detailed the 2020 strategies, further strengthening the confidence of the attendees.
During the meeting, Lovol Arbos Agricultural Equipment launched its 2020 star new products and announced tailored marketing strategies. The company aims to accelerate technological innovation by integrating global high – end resources, planning to release high – tech smart products suitable for the agricultural environment to drive agricultural modernization.
At the dealer awards ceremony, 116 dealers were honored. Besides the original seven awards like the “Excellent Dealer Award”, a new “career inheritance award” was added to encourage young talent.
The 2020 annual meeting successfully concluded, marking the start of a new journey. In 2020, Lovol Arbos’ marketers are set to work together towards the goal of becoming a “World Leading brand of road – walking machinery and equipment”.